Best online booking software in Portugal

A comparison of the options most used by barbers, hair salons, clinics and therapists in Portugal, with verified pricing and who each one suits best.

Pricing verified on 7 September 2026

Short answer

There is no single best booking software for everyone. If you depend on new clients who don't know you yet, pick a platform with a marketplace, such as Fresha or Booksy. If you already have clients and just need them to book themselves, pick a direct, cheaper booking tool such as agend.pt, BUK or Zappy. If you have a team, compare the total cost: almost every platform charges per staff member.

How to choose

Do you need new clients, or just to organise the ones you have?

Marketplaces like Fresha, Booksy and Treatwell bring new clients but charge a commission on the first visit. Direct tools bring no clients, but charge no commission either.
How many people take bookings?

Most platforms charge per staff member. At three or four people, the annual gap between flat pricing and per-seat pricing is usually larger than the gap in features.
Do you need deposits to cut no-shows?

If you get frequent no-shows, check whether the tool can take a deposit at booking time, and which payment methods it supports in Portugal — MB WAY in particular.
Do you need point of sale and stock?

Salons that sell products need point of sale and stock management. Booking-only tools don't have it and force you into a second system.
Is pricing published in euros, for Portugal?

Some international platforms publish no table for Portugal. Confirm the euro amount before deciding.

The options

1. agend.pt

Free · €11.99–€17.99/month

Businesses that already have clients and have a team

A Portuguese booking page with flat pricing and unlimited staff on every paid plan. Covers bookings, services, clients, deposits, reminders and Google Calendar sync.

Strengths: Flat price regardless of team size, permanent free plan, MB WAY, interface and support in Portuguese, no commission on bookings.
Limitations: No marketplace, so it brings no new clients. No point of sale, stock, loyalty or marketing campaigns.

2. BUK

From €15.99/month + €4 per staff member

Solo professionals who want marketing built in

A Portuguese scheduler with unlimited bookings on the free plan and a broad set of marketing and loyalty tools.

Strengths: Unlimited bookings on the free plan, Google Reserve, Google reviews on Pro+, built-in marketing and loyalty, unlimited SMS on higher plans.
Limitations: Charges per staff member, and the advertised price requires an annual commitment.

See the detailed comparison with BUK

3. Zappy

From €16/month by team bracket

Small teams that fit a cheap bracket

A Portuguese platform priced by brackets of service providers, which makes it competitive for people working alone or in pairs.

Strengths: Low price for one or two people, product in Portuguese and aimed at the domestic market.
Limitations: The price steps up as the team grows, and the jump between brackets can be large.

See the detailed comparison with Zappy

4. Fresha

From USD 19.95/month + marketplace commission

Salons that want new clients and point of sale

A full beauty and wellness platform with a marketplace, point of sale, stock and payments. It no longer has a free plan.

Strengths: Marketplace with many users, point of sale and stock, payments and physical terminals, very complete feature set.
Limitations: Charges per bookable staff member, takes 20% of the first visit of marketplace clients, and publishes prices in dollars with no table for Portugal.

See the detailed comparison with Fresha

5. Booksy

£40/month + £5 per user (United Kingdom)

Businesses that want everything in one subscription

A platform with a marketplace and every feature included in the subscription, widely used by barbershops and salons.

Strengths: Every feature included with no tiers, marketplace, marketing and loyalty, card reader and Tap to Pay.
Limitations: Charges per additional user and publishes neither pricing nor an interface in European Portuguese.

See the detailed comparison with Booksy

6. Google Calendar

Included in your Google account

Low booking volume and no budget

Google Calendar's appointment schedules let you take simple requests at no extra cost if you already use a Google account.

Strengths: No extra cost, integrates with the rest of your Google account, simple to set up.
Limitations: No service catalogue with prices, no client database, no team management, no deposits and no no-show tracking.

See the detailed comparison with Google Calendar

Frequently asked questions

What is the best online booking software in Portugal?

It depends on whether you need new clients or only need to organise the ones you have. For discovery, Fresha and Booksy have marketplaces. If you already have clients, direct tools such as agend.pt, BUK or Zappy cost less and charge no commission. With a team, compare total cost: most charge per staff member.

Is there a genuinely free booking software?

Yes. agend.pt has a permanent free plan with unlimited bookings, 1 service, and 1 staff member, and BUK offers unlimited bookings on its free plan with one staff member. Fresha and Booksy no longer have free plans and offer trials only.

How much does booking software cost for a team of three?

It varies a lot because almost every platform charges per staff member. At three people, per-seat platforms typically land between €25 and €60 a month, while flat-price platforms stay the same regardless of team size.

Do I need a booking tool with a marketplace?

Only if you depend on clients who don't know you yet. If your bookings come from Instagram, WhatsApp, Google or word of mouth, a marketplace adds cost without adding demand, because the commission applies to each new client's first visit.

Want to try agend.pt?

Flat pricing, unlimited staff and MB WAY. Set up your booking page in a few minutes.

Try 14 days, no card

No credit card required.