agend.pt

Best online booking software in Portugal

A comparison of the options most used by barbers, hair salons, clinics and therapists in Portugal, with verified pricing and who each one suits best.

Pricing verified on 7 September 2026

Guide published by agend.pt. We include our own product and flag its limitations; competitor prices come from each one's official price list.

14 days of Pro. Then keep the free plan. No card required.

Short answer

There is no single best booking software for everyone. If you depend on new clients who don't know you yet, pick a platform with a marketplace, such as Fresha or Booksy. If you already have clients and just need them to book themselves, pick a direct, cheaper booking tool such as agend.pt, BUK or Zappy. If you have a team, compare the total cost: almost every platform charges per staff member.

At a glance

Software Base price Charges per staff member Free plan Marketplace MB WAY
agend.pt Free · €9.99/month No Yes No Yes
BUK Free · €15.99/month +€4/month Yes No Yes
Zappy €16/month By bracket 14-day trial No Yes
Fresha €19.95/month €12.95/month per member 7-day trial Yes Not published
Booksy £40/month +£5/month 7-day trial Yes Not published
Google Calendar Included No Yes No No

Advertised prices excluding VAT, on each platform's cheapest billing period. See agend.pt's full pricing

How to choose

  • Do you need new clients, or just to organise the ones you have?

    Marketplaces like Booksy and Treatwell bring new clients but charge a commission on the first visit. Direct tools bring no clients, but charge no commission either.

  • How many people take bookings?

    Most platforms charge per staff member. At three or four people, the annual gap between flat pricing and per-seat pricing is usually larger than the gap in features.

  • Do you need deposits to cut no-shows?

    If you get frequent no-shows, check whether the tool can take a deposit at booking time, and which payment methods it supports in Portugal — MB WAY in particular.

  • Do you need point of sale and stock?

    Salons that sell products need point of sale and stock management. Booking-only tools don't have it and force you into a second system.

  • Is pricing published in euros, for Portugal?

    Some international platforms publish no table for Portugal. Confirm the euro amount before deciding.

How much does it cost for a team of 3?

Most platforms charge per staff member. With one person the prices are similar; with three, the yearly gap already buys a lot.

Software 1 person 3 people Difference per year
agend.pt Pro €14.99 €14.99 —
BUK €15.99 €23.99 +€108
Zappy €16.00 €33.00 +€216

Monthly amounts on annual plans, excluding VAT, verified against official price lists. Booksy publishes no euro price list for Portugal and Fresha charges per bookable member and publishes no annual price, so they are left out.

Try 14 days, no card No credit card required.

The options

agend.pt

Recommended if you already have clients

Free · paid plans from €11.99 to €17.99/month (€9.99 to €14.99 annually)

Best for: businesses that already have clients and a team

A Portuguese booking page with flat pricing and unlimited staff on every paid plan. Covers bookings, services, clients, deposits, reminders, Google Calendar sync and certified invoice-receipts through your InvoiceXpress or FIZ account.

Strengths

  • Flat price, regardless of team size
  • Permanent free plan, no commissions
  • Deposits with MB WAY
  • Certified invoice-receipts from the booking, with your InvoiceXpress or FIZ account (Premium and Pro)
  • Interface and support in Portuguese

Limitations

  • No marketplace: brings no new clients
  • No point of sale or stock
  • No loyalty or marketing campaigns

BUK

From €15.99/month annually + €4 per staff member

Best for: solo professionals who want marketing built in

A Portuguese scheduler with unlimited bookings on the free plan and a broad set of marketing and loyalty tools.

Strengths

  • Unlimited bookings on the free plan
  • Google Reserve and Google reviews on Pro+
  • Built-in marketing and loyalty
  • Unlimited SMS on higher plans

Limitations

  • Charges per staff member
  • Advertised price requires annual billing

Zappy

From €16/month annually, by team bracket

Best for: small teams that fit a cheap bracket

A Portuguese platform priced by brackets of service providers, which makes it competitive for people working alone or in pairs.

Strengths

  • Low price for one or two people
  • Product in Portuguese, aimed at the domestic market
  • Deposits with MB WAY

Limitations

  • Price steps up by bracket as the team grows
  • The jump between brackets can be large
  • No permanent free plan

Fresha

From €19.95/month (1 person) or €12.95/month per member on the Team plan (excl. VAT)

Best for: salons that want new clients and point of sale

A full beauty and wellness platform with a marketplace, point of sale, stock and payments. It has no free plan.

Strengths

  • Marketplace with many users
  • Point of sale and stock management
  • Payments and physical terminals
  • Very complete feature set

Limitations

  • Charges per bookable staff member
  • No free plan, only a 7-day trial

Booksy

£40/month + £5 per user (United Kingdom)

Best for: businesses that want everything in one subscription

A platform with a marketplace and every feature included in the subscription, widely used by barbershops and salons.

Strengths

  • Every feature included, no tiers
  • Marketplace, marketing and loyalty
  • Card reader and Tap to Pay

Limitations

  • Charges per additional user
  • No pricing or interface in European Portuguese

Google Calendar

Included in your Google account

Best for: low booking volume and no budget

Google Calendar's appointment schedules let you take simple requests at no extra cost if you already use a Google account.

Strengths

  • No extra cost
  • Integrates with the rest of your Google account
  • Simple to set up

Limitations

  • No service catalogue with prices
  • No client database or team management
  • No deposits or no-show tracking

Frequently asked questions

What is the best online booking software in Portugal?

It depends on whether you need new clients or only need to organise the ones you have. For discovery, Fresha and Booksy have marketplaces. If you already have clients, direct tools such as agend.pt, BUK or Zappy cost less and charge no commission. With a team, compare total cost: most charge per staff member.

Is there a genuinely free booking software?

Yes. agend.pt has a permanent free plan with unlimited bookings, 1 service, and 1 staff member, and BUK offers unlimited bookings on its free plan with one staff member. Fresha and Booksy have no free plans and offer trials only.

How much does booking software cost for a team of three?

It varies a lot because almost every platform charges per staff member. At three people on annual plans, BUK comes to €23.99 a month and Zappy to €33; Booksy publishes no euro prices for Portugal, and Fresha charges €12.95 a month per bookable member (€19.95 on the Independent plan) and publishes no annual price. Flat-price platforms such as agend.pt, at €14.99 a month on the annual Pro plan, stay the same regardless of team size.

Do I need a booking tool with a marketplace?

Only if you depend on clients who don't know you yet. If your bookings come from Instagram, WhatsApp, Google or word of mouth, a marketplace adds cost without adding demand, because the commission applies to each new client's first visit.

Which booking management tool should a small team choose?

One that does not charge per team member and that covers the full cycle: request, confirmation, reminder and no-show. For teams of two to five people, the gap between a flat price and a per-seat price reaches several hundred euros a year; the table above shows the figures.

Want to try agend.pt?

Flat pricing, unlimited staff and MB WAY. Create your booking page in a few minutes and decide at your own pace.

14 days of Pro. Then keep the free plan. No card required.